Digital Marketing Analyst

We are looking for someone who’s comfortable with numbers, enjoys the freedom of ad experimentation and game for a challenge with plenty of learning opportunities and growth.

The candidate should be analytical and data-driven, live and breathe numbers, and is passionate about delivery customer-centric experiences to users. You’ll be responsible for ideating and implementing consumer insight-driven campaigns, ensuring creative and media is well aligned to strategy.
You’ll own all aspects of online advertising (mainly Paid Social and SEM), and are expected to measure and analyse conversion and performance across all owned assets.

Daily Affairs: 

  • Responsible for overall digital marketing strategies and implementation, and the budget for paid spend
  • Responsible to support the business in the acquisition, app installs and engagement and lead generation strategies for paid search and social media campaigns working alongside with the Marketing Team
  • Analyse and optimise user funnels, tracking, audience and targeting
  • Crunch numbers and analyse data and user funnels across web, social media and mobile app platforms via various analytics tools
  • In charge of whole search performance media – from planning to set up of campaigns, day-to-day optimisation and weekly reporting
  • Keyword research and plan and optimise paid campaigns to promote Qanvast as the go-to platform for renovation and home furnishings.
  • Identify trends and insights and optimise spend and performance based on the insights.
  •  Execute, analyse and refine digital marketing campaigns to drive lead generation in key markets
  •  Manage data-driven analysis and insights to improve campaign effectiveness and value to the business
  •  Devise and conduct A/B tests to drive continuous optimisation, bringing learnings to future campaign activities

Desired Skills and Experience:

  • A relevant degree in Marketing
  • At least 2-3 years of experience in devising and executing campaigns in Adwords, Paid Social, and Email Marketing
  • Have strong analytical skills and data-driven thinking (Excel skills mandatory)
  • Very familiar with SEO, SEM, Display, Affiliate, Programmatic advertising, Video, Social Media and Email Marketing
  • Possess basic knowledge of HTML5 / Javascript, and is familiar with Google Adwords and Google Analytics
  • Comfortable dealing with numbers and data-crunching across web, social media and mobile platforms across the region
  • Regional experience in Asian markets preferred.

To apply email your resume to