Brand Manager – Qanvast(Singapore)


The role
We’re looking for a Brand Manager to own Qanvast’s brand strategy and lead the team that brings it to life. You’ll manage our social media content creators, video editors and editorial writers, and turn strategy into campaigns that grow awareness, engagement and trust with homeowners in Singapore.

What you’ll do

Brand strategy

  • Own Qanvast’s brand strategy, positioning, voice and visual identity across every channel
  • Set annual and quarterly brand goals, and track awareness, engagement and sentiment against them
  • Keep the brand consistent across social, editorial, events, partnerships and sponsored contents
  • Use audience insights and competitor activity to refine positioning

Campaigns

  • Plan and run integrated brand campaigns from brief through to post-campaign reporting
  • Develop campaign concepts, messaging and content plans with the team
  • Work with performance marketing, partnerships and event teams to line up campaigns with business goals
  • Manage campaign budgets, timelines and any external agencies or production vendors

Team leadership

  • Lead and grow a team of social media content creators, video editors and editorial content writers
  • Set priorities, give regular feedback and support each person’s growth
  • Own the content calendar and the review process, so output is consistent and on time
  • Build efficient workflows for briefing, production and approvals

Content and channels

  • Shape social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms
  • Guide editorial direction for Qanvast’s articles, guides and homeowner stories
  • Track content and channel performance, and use the data to improve what the team makes

What you’ll bring

  • 3 to 4 years of experience in brand management, brand marketing or content marketing, ideally at a consumer brand, digital platform or agency
  • At least 2 years leading a content or creative team, such as creators, editors or writers
  • A track record of building brand strategies and delivering integrated campaigns, with measurable results you can point to
  • Strong understanding of social media platforms, content trends and creator-led content
  • A sharp eye for storytelling, visuals and copy, and the ability to give clear creative direction
  • Comfort with data: you set KPIs, read the analytics and turn insights into action

Nice to have

  • Experience in home, lifestyle, property or interior design
  • Knowledge of the Singapore consumer market
  • Experience managing remote or cross-border team members

Work arrangement

  • Location: Singapore
  • Hybrid: 2 days a week in the office, the rest remote
  • Employment type: Full-time

Interested applicants may apply through Jobstreet.